Gift vouchers – a blessing or a curse? Most of us have received a voucher at some point, and perhaps given one too. But although vouchers seem like the ideal last-minute gift at first glance, there is more to it than meets the eye. A recent survey conducted by Joy_ provided some thought-provoking insights.

We love receiving vouchers – but giving them?

Using the survey tool appino, we discovered that while many people love receiving vouchers, they don't necessarily give them with the same level of enthusiasm. Interestingly, gift vouchers rank 2nd out of 10 on the popularity scale when it comes to receiving gifts. When it comes to giving them, however, they drop to 6th place. What lies behind this discrepancy?

The impersonal nature of gift vouchers

The main criticism of gift vouchers seems to be their perceived lack of a personal touch. Critics say they reveal little about the relationship and often give the impression that the giver didn't want to put much thought into it. On top of that, there is the often-cited "disappearance" of vouchers into wallets and drawers until they eventually expire. Or even worse: the chosen voucher doesn't match the recipient's favourite online shop at all.

Personalised vouchers as the solution?

This is where Joy_ offers an innovative solution. Why not turn gift vouchers into a personal experience? Joy_ has developed customisable vouchers that are a world away from standard formats. Here, vouchers can not only be personalised with a name, but your own videos, favourite GIFs, and inside-joke memes can also be added. Whether designed individually or as a group – every voucher becomes unique and bears the personal touch of the giver. 

The potential of digitalisation and creativity

Joy_'s idea harnesses the power of digital creativity to tackle the gift voucher dilemma. By creating space for individuality within an often overly generic gift option, the emotional value is elevated. Now a voucher can tell more than just a monetary value – it can share stories, recount personal jokes, or simply show that you have put real thought into it. In your own design. With your own ideas. In an unprecedented format. 

Conclusion

Gift vouchers don't have to be impersonal. They can be a canvas for creativity and personal expression. The survey results from Joy_ shed light on the dilemma while pointing in a promising direction. Perhaps it is time to rethink our perceptions of gift vouchers and shape them into something that truly comes from the heart and brings joy.

Whether you are looking for the perfect gift at the last minute or simply want your loved ones to have total freedom of choice in the world of online shopping – a personalised voucher from Joy_ could be just what you've been looking for. Give something special, give memories, and experience the gift that keeps on giving.